1. FEED: Differentiators aren’t always what you do differently. Sometimes the strength comes from framing a relatively “normal” aspect of your offer, service, or product in an intentional way. For example, “always-custom [service],” “built-to-last [product],” or “cleanest ingredients.” This is called framing, and it’s an incredibly powerful tool to use in your branding — and even if your competitors also do/have the same thing, because you said it, your follower’s brains will assume you’re the best option (and they aren’t). This post could look & sound a lot of different ways, so get creative! What about your brand/business can you frame in a new way? Call it out on your feed with a simple graphic and large font (readable for the FYP). Then use an automation like ManyChat to encourage them to learn more, purchase, or try.
2. FEED: “Tag someone who [X].” “Tag your favorite photographers in the comments.” “Tag someone in the comments who you love following/learning from.” “Tag someone who would love [your product].” Do NOT stop networking just because you feel like you know enough people or are well-connected. You’ve heard it a million times, your net worth is your network, and it’s true! By making posts like this every once in a while, you’re encouraging your community to take THEIR community. Leading to more engagement and an opportunity to capitalize on those connections (in an ethical and honest way, obviously). Reply back to each comment and if it aligns, give the tagged person a follow — you never know where it could lead.
3. FEED: Content made specifically to be shared performs really well on IG (this is why quote pages gain so much traction). Take this concept & make it your own. I take inspiration from pages like We The Urban and make “[#] things you need to hear today” or “[#] reminders for your monday” type posts. The key is not to overly design them or plaster your branding all over — no one wants to repost your brand photo to their Story. Instead, keep it simple & clean. And always suggest (either in the caption or one of the slides) to send to someone who needs to hear it or save for a rainy day (if you want someone to do something, you need to tell them). Here are a few examples (each of these got more saves & shares than 90% of my posts & resulted in follows). Example one. Example two. Example three.
4. FEED (carousel): People LOVE scripts or tangible advice they can use for very specific scenarios. For example, I created this post “Scripts for giving creative service pros feedback,” and more than 50% of people who liked it, saved it. Why? Because it was clear, specific, and gave someone something tangible. Think of something in your industry people might need/want help with and then map out exactly how you’d go about doing it. For example, if you sell jewelry, you might include “questions to ask your jeweler before [X],” if you’re a financial advisor, you might share “how to talk to your FA about [X].” It doesn’t have to be a script necessarily, it can also be questions or “things to consider.” The goal is to provide value and encourage them to save & share.
5. FEED (carousel): The human brain LOVES questions — our curiosity wins 9/10 times. For this post, I want you to distill the main problem your consumers have down to one question. For example, if you’re a recipe creator with a food blog for busy moms, your question could be, “Never enough time to cook dinner?” Make it as simple, concise, and straightforward as possible. Then, each slide of the carousel shares ONE way your offer/brand helps them with that specific problem. For example, “My recipes each take 30 minutes or less” “They’re packed with protein and veggies” “And made to please kiddos and parents.” The last slide flips the question on its head & gives a next step — “Make dinners your kids and schedule will love. Try [Brand Name].” (Whatever “step” you’re giving them should be easy — there should be a link in bio, ManyChat, or something else.)
6. Feed: "The one thing I wish everyone knew about [your industry/niche]." Time to tap into people's curiosity and position yourself as an expert. Start with a bold statement or surprising fact about what you do, then break down why it's important and how it impacts your audience. For example, if you're a nutritionist, you might say, "The one thing I wish everyone knew about nutrition is that 'healthy' labeled foods aren't always healthy." Then, explain why, providing specific examples, actionable advice, and stats/numbers (if you have them). This type of post often gets high engagement because it challenges common misconceptions and provides valuable insider info.
7. Feed (carousel): "What I actually do vs. What people think I do.” Bonus points if you bring in lots of humor. For example, as a copywriter, I feel like people assume I just type all day. When in reality, I spend so much time researching, hosting client calls, staring at Thesaurus.com, and revising my work. This could also easily be a Reel—with clips of what people “assume you do” followed by you actually doing the work.