If you’re not sure where to start with nurture emails, the below prompts can be fed to AI, along with your Copy Buddy Document and an instructional prompt.

1. Life & business update/roundup: If you’re more of a personal brand — or even just the “face” of your brand — roundup emails can do really well (especially on Fridays). They’re simple — make lists (or sections) of updates on life and business. Often they include relevant hyperlinks: your blog, a social post, an affiliate link, etc. These are low-effort for both YOU and your reader, plus, they’re fun (and they shake up the monotonous selling emails). If you want to be extra strategic, add in any affiliate links or product links — readers won’t feel “sold to” when these appear organically, and will instead feel “invited” to click around and explore.
2. Tell more of the story/background of a social post that’s recently done well. For example, my “transparent look at a recent launch” performed well (4/5 people who liked it, saved it). So I might write an email breaking down more info, telling more of a story, and linking back out to the post so people who haven’t seen it feel compelled to do so.
3. Everyone grows & evolves. We learn as we go, and often, our opinions about certain strategies, topics, etc. change. Think about advice you gave or methodologies you followed in years past that you no longer subscribe to — then send your list your reasoning. Not only does this show commitment to growth and openness, but it gives you an opportunity to publicly say, “Hey, I recognize I used to tell you [X], but I actually no longer agree with my own teachings — here's what I think now.”
4. Ask for the referral. I know it can feel uncomfortable, but sending your list (or even a segment of past clients/customers) an email where you say something like, “Is there someone in your friend group who could use XYZ? I’d love it if you sent them my way [add an incentive here if that’s your jam],” can be incredibly powerful. We shouldn’t auto-assume people who love us are shouting our praises. But the odds of them doing that and connecting us with other great people goes way up when you just…ask.
5. Have you heard of “choice architecture”? If not, do some Googling! But the basic premise is this: whether you realize it or not, you are always helping or hindering your people in making a decision about your offers. This email is a POSITIVE way to “nudge” them in the right direction. Here’s what you’re going to do: take 3 of your offers and break them down into their components — I’ll use my brand as an example. My free resources are great if you’re not ready to invest in copy, you love to do things yourself, or you just want a taste of what Reveal offers. My templates are great if you need/want XYZ & so on & so forth. By breaking these choices down into their smaller components, you’re making the decision easier for your consumer (acting like the choice architect you are!). The way you describe each one is what makes your “nudges” effective or ineffective — so be smart, concise, and clear. The goal is to make it obvious which of your offers are right for them & “guide” them to the right choice.
6. Think of a common question you get about your industry/offers or a controversial take you’ve seen floating around socials, and pop it at the top of your email in quotes. For example, “Will AI actually replace designers?” or “Are sweet potatoes actually healthier than russet?” Follow with your reasoning and opinion. Keep it conversational, light, and straightforward. Ask for their opinion/response toward the end & then go to socials and pose the question on your Stories (with a question box) and a link to subscribe to your list for your thoughts/answer. A subject line like, “let’s talk about this” or “ok fine, I’ll tell you” would work really well. The strategy behind this is twofold: encourage engagement (email & on socials) and give you an opportunity to address a conversation you might otherwise not have the opportunity to.
7. Self-care is ALWAYS in & will forever be a topic people resonate with and want more of. So, what’s your industry’s version of self-care? For example, if you’re an online clothing boutique, maybe self-care looks like “reading the tags before washing — and actually dry cleaning that one special dress.” If you’re a copywriter, maybe it’s asking the massage therapist to spend extra time on your hands since you’ve been typing for way too long. If you’re a baker, maybe it’s splurging on the good flour because it’s low-key makes all the difference. You get the idea! This email should do a few things: probably get readers to giggle, offer actual valid forms of self-care, drop subtle hints/reminders related to your offers (if people buy clothes from you but don’t care for them, they’ll likely get ruined — changing the way they think about the quality of your store even though it’s not your fault).
8. When was the last time you sent an ad-hoc email to your list? One where you didn’t think about the structure and flow, you just…wrote. These honest, oftentimes seemingly “random” emails do well for a few reasons: you show your human side (consumers LOVE working with & buying from humans), you sound more like you (by planning all of your emails in advance, sometimes you end up sounding more like a robot than yourself), and they’re often highly relatable (because you didn’t overthink it). This month, I challenge you to write and send an email after an idea or topic pops into your head. Don’t overthink it. Don’t overedit. Trust that your brain knows what it’s doing and you know your audience well enough to know they’ll want this.
9. Think of something you want to get in front of more eyes — maybe it’s a free resource, blog post, offer, or service. Make the subject line something like, “Open if you need [xx]” or “Open for [xx].” Start the email with a bolded question that reiterates the idea from your subject line, “So you need jewelry that doesn’t tarnish in the shower?” “You’re ready to ditch the relationship anxiety for good this time?” Follow it up with 1-2 grafs of body copy that empathize and relate to their desire/want/need. Basically, “I get it, you’re not alone, and that’s where [X] comes in.” The copy right before dropping the link to “[X]” (whatever you want to get in front of their eyes), should be something along the lines of, “You deserve [thing they want, e.g., “jewelry that can get unready with you”]” → CTA button to your offer. This tells the full “story” while taking them from problem-aware to solution-aware in a short amount of time (and without boring them with traditional sales-y copy).
10. If you’ve been tagged in a post asking for recs/referrals OR received a specific question in the DMs related to “do you offer X?” screenshot it (with permission), and use it in an email. Here’s an example of me doing that. This specific question had been asked either to me directly or on social media in general, SO MANY TIMES I finally realized, “Wow, people need to know about my solution to this.” By including proof of the need (screenshot) I immediately overcame the “you’re just pretending people want that” objection and it became less about “selling” and more about “serving.” There are so many ways for you to do this, but this example is a great place to start.
11. If you haven’t yet, take some time this month to write a powerful welcome sequence for all new subscribers to your list. If you already have one but haven’t edited and revised recently, this still applies to you. Your welcome sequence should do a few things: thank them for being here, introduce you/your brand, let them know what to expect from your emails, offer a bit of value, map out your offers (with links), and soft sell toward the end. Typically, this can be accomplished in 3-4 emails. Yes, even if you’re a product-based business, you should still have a welcome sequence <3 Pro tip: showcase your personality! Don’t hear the word “sequence” and go all corporate on me.
12. Are there emails you always open? Maybe you have a favorite brand or content creator and whenever they hit your inbox, you can’t help but open immediately. Take some time to figure out what it is about their emails you love so much. Are they informative? Actionable? Funny? Do you like the cadence at which they’re delivered? The platform they’re delivered on? Do they feel conversational and engaging? I’m not encouraging you to copy anyone else’s “thing,” but sometimes we haven’t stopped long enough to figure out what works for US before trying to figure out what works for our people. Instead, start with you — make a list of what you really like, what keeps you reading, clicking, etc., and then find little ways to incorporate those ideas into your own emails. Test, analyze, refine, and test again. This is especially relevant if you’ve been struggling getting into your “groove” with nurture emails. The issue might be you just haven’t found your thing yet.
13. We all know how important social proof and testimonials are, but sometimes, we do a poor job of collecting and sharing them. This month, I want you to create a segment of all the clients and customers you’ve worked with or sold to over the past 6-9 months and send each one an email requesting feedback and love. Keep the email short and straightforward. Start by checking in on them, thanking them for choosing you, sharing why you’re reaching out, offering a few prompts or questions to get them started, and ending with an incentive. Then, put all the new feedback to use!
14. "I made a mistake (and here's what I learned).” Share a recent mistake or failure in your business, what you learned from it, and how it's improved your services or products. This vulnerability builds trust with your audience and shows that you're constantly growing and improving. End with how this lesson benefits your clients/customers and include a soft CTA to work with you or check out your improved offer. If your emails come from the “company” and not you/an individual, you can say, “We made a mistake.”
15. The 5-minute hack that transformed my [relevant area of business/life].” Share a quick, actionable tip that your subscribers can implement immediately. But don’t just go with the most basic “everyone already knows this” option—dig a little deeper, get creative, and share something you haven’t spent much time talking about. Explain how you discovered it, the results you've seen, and how they can apply it to their own business or life. This provides immediate value and positions you as a helpful resource. Include a CTA to a related product or service for those who want more in-depth help.
16. Craft a "Lessons from Other Industries" email. Share how a strategy or approach from a completely different field inspired a successful idea in your business. Encourage readers to look beyond their own industries for ideas and innovation. One of my favorite industries to look to is the entertainment industry (specifically musicians and comedians). When they “launch” something, they go about it in such a unique and involved way—press tours, dropping teasers, collabs with brands, etc. I LOVE looking to them for ideas and inspiration in my own launches.
17. Use the relativity principle to frame one of your offers. Compare the cost of your product/service to something relatable but more expensive. For example, "For less than the cost of your daily coffee, you could be [benefit of your offer]." When I launched this subscription (yes, the one you’re reading right now), I did this! I compared it to one tank of gas in California—not only did it help people better understand the cost, it made the purchase feel like a no-brainer (you’re here, aren’t you?).
18. "The email that almost wasn’t." Create an email that starts with a confession: you nearly didn't send this because it felt too vulnerable/controversial/innovative. This immediately piques curiosity—why wouldn’t they send it?? Then, dive into an impactful/innovative/powerful/creative insight or strategy you've been hesitant to share. Perhaps it's an unconventional approach that's been successful, a counterintuitive finding from your work, or a vulnerable story about something you’ve been working through (but finally feel ready to talk about because you know others can learn from it). End with how this insight can benefit your subscribers and, if relevant, how your product/service can help.